The University of Tulsa, a small liberal arts school, looked to IDEO and Google as models for its development of a hands-on experience for students and a physical space. "Studio Blue" functions as the home for an extra-curricular "agency" where a team of students works on select projects for area companies, non-profits, and campus departments. Examples of projects including new product ideation, research, and promotions will be presented at this session and attendees will be able to participate in examples of interactive exercises used in Studio Blue. Benefits of this type of experience for students include learning an interdisciplinary approach to problem identification, the ideation process, project implementation, and teamwork.
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